![]() ![]() “We want a quality experience, so we’re looking to see if this website has an extreme overload of ad pop-ups. So we have an actual editorial board of editors with journalistic backgrounds, and they have specific guidelines…we call it the truth series.”Īlgorithms and humans work together in this process to flag up any issues, such as whether websites have bylines and issue corrections, as well as the user experience. “In order for publishers or any content creator to be surfaced in Flipboard, it goes through this vetting process. But there’s a vetting process, as Claus outlines: That change was made in October last year (incidentally, around the same time that their push for growth began), and publishers who want to feature on the platform now submit their RSS feeds into the app. “So now when you engage on Flipboard every time you engage with an article you’re going straight to the publisher site. “But as mobile websites have evolved and publishers are really doing a fantastic job in laying out the content on their sites, we work with them and we realized we should just be sending the traffic directly to publishers. “That was in the name of creating a really good user experience and making sure that the content was presented very nicely,” Claus explains. Anyone who hasn’t opened Flipboard in the past year should do so now, because it’s changed how it operates quite significantly.Įarly on in Flipboard’s life, they made the decision to ingest publisher’s content on the platform, and keep it all within their ecosystem, much like Apple News currently does. ![]() But the article experience is now very different. The Flipboard I remember is one with uniform headlines, nicely spaced text and a fun ‘flipping’ motion to turn the magazine-like article pages. So what has changed, and why should the platform now be given serious consideration by publishers who have had monetisation issues across the board with Facebook and Apple News? How does traffic reach publisher sites? ![]()
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